Michael Galbreth and Jack Massing aren’t artists. At least, they don’t quite seem themselves that way. They call themselves artists, and the work they do “art,” mostly because there aren’t many words that fit better. Conceptual marketing? Performance social experimentation? For the most part, these two—the Art Guys—are in the business of pushing buttons in culture to see what happens, and how they can effect it. In this interview (the most edited interview ever for the Wordslinger Podcast), Kevin talks to the Art Guys to figure out what makes them do all those things they do.

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