As a copywriter for a marketing firm, I am sometimes asked to do ... things. Things that make me want to crawl into a hollowed-out tree trunk and allow termites to devour me. Things somewhat similar to this:

It may not seem like a big deal, but that's just because you've never been asked to replace the image of an attractive woman using a notebook computer because she looked "too hip."


From actual client e-mails:

Feedback #1: We're printing these on our own printers so can we remove the color, visuals, etc. to save ink?
Feedback #2: These look bare, can we add something so there isn't so much empty space?

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Kevin Tumlinson is the author of numerous novels, novellas, and non-fiction books, and the host of the Wordslinger Podcast. Try three of his best books for free when you download his starter library at


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