Viewing entries tagged
authority business

WPC-058 - Author Marketing with Alinka Rutkowska

WPC-058 - Author Marketing with Alinka Rutkowska

Alinka Rutkowska has a lot to say about how authors can bulk up their mailing lists with new subscribers, build a business around their writing, and (best of all) sell more books. As an author of children's books, she's seen a great deal of success online. And she's sharing the secrets to that success with authors every day. And her tips will work for any entrepreneur looking to boost more sales and move more product. Listen in on this interview with Alinka to get some solid tips for marketing yourself and your work.

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WPC-29 - Podcasts on Fire with Brett Gajda and Nick Jaworski from the Where There’s Smoke Podcast

WPC-29 - Podcasts on Fire with Brett Gajda and Nick Jaworski from the Where There’s Smoke Podcast

So what makes a podcast go from good to great? What separates a so-so podcast from something akin to This American Life or Radiolab? Brett Gajda and Nick Jaworski talk about the nuances and nuisances of podcast greatness as they discuss their new, high-production show, Where There’s Smoke. From sudden realizations and inspirations to a fully immersive podcast experience, Brett and Nick give the full tour, and their advice and perspective applies way beyond podcasting itself.

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WPC-26 - Marketing Your Authority Business with Tara Jacobsen

WPC-26 - Marketing Your Authority Business with Tara Jacobsen

It’s one thing to hang a shingle and declare yourself “open for business,” one you decide to build a career around your expertise. Marketing that business is key to being successful and growing as an authority, so you can reach (and help) more people. Tara Jacobsen knows this better than anyone. She has her own authority business, helping people marketing and promote themselves, so they can continue to grow and thrive in their dream careers. 

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WPC-25 - Building a Publishing Empire with Johnny B Truant

WPC-25 - Building a Publishing Empire with Johnny B Truant

If you’ve ever dreamt of being a full-time author, you’ve probably heard of Johnny B Truant. Along with Sean Platt and David Wright, Johnny hosts the Self Publishing Podcast, and is a storyteller at Sterling & Stone. Every week, Johnny, Sean and Dave give listeners an inside look into what they’re doing to master the indie publishing industry. In the process, they’ve build a publishing empire and an authority business that is absolutely remarkable and inspiring. This week, Kevin talks to Johnny about how it started and where it’s going.

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