This week Kevin chats with Andy Nulman, author of “POW! Right Between the Eyes: Profiting from the power of surprise.” Andy talks about his book, the role of story in surprise marketing, and even the faux pas (or was it genius?) of the Apple/U2 album gaff. 

Pick up a copy (or 12) of Andy’s book on Amazon:

And you can visit Andy online and keep up with his blog at

As always, get more information about Kevin Tumlinson and his work at

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