Arnold Logan was born in North Toronto. He went from boarding school in England to working on Southern Ontario dairy farms, from fiberglass factories to horseback riding with the King of Nepal. He studied at Innis College, University of Toronto, and lived abroad for many years. Springtime in Lawrence Park is his first novel.
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This week Kevin chats with Andy Nulman, author of “POW! Right Between the Eyes: Profiting from the power of surprise.” Andy talks about his book, the role of story in surprise marketing, and even the faux pas (or was it genius?) of the Apple/U2 album gaff.