Viewing entries tagged
surprise marketing

WPC-004 - The Power of Surprise Marketing with Andy Nulman

WPC-004 - The Power of Surprise Marketing with Andy Nulman

 This week Kevin chats with Andy Nulman, author of “POW! Right Between the Eyes: Profiting from the power of surprise.” Andy talks about his book, the role of story in surprise marketing, and even the faux pas (or was it genius?) of the Apple/U2 album gaff. 


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